Dr. Rania Maher – Personal Branding
Dr. Rania Maher is one of the most distinguished dermatologists in the Middle East, blending two decades of expertise across Egypt, Kuwait, and the UK. With prestigious certifications from Europe and the UK, she has built a reputation as a trusted voice in aesthetic medicine. Her pioneering work with InstaLift™ reflects her commitment to innovation and excellence. Through our collaboration, we focused on elevating her personal brand to reflect both her scientific authority and her modern
Personal Branding
Industry: Medical / Cosmetic Dermatology (B2C)
Markets: Egypt, Kuwait, UK
Dr. Rania Maher is one of the most distinguished dermatologists in the Middle East, blending two decades of expertise across Egypt, Kuwait, and the UK. With prestigious certifications from Europe and the UK, she has built a reputation as a trusted voice in aesthetic medicine. Her pioneering work with InstaLift™ reflects her commitment to innovation and excellence. Through our collaboration, we focused on elevating her personal brand to reflect both her scientific authority and her modern approach to beauty.
The Challenge:
Personal branding for doctors is always delicate — it requires a balance between credibility, trust, and relatability. Dr. Rania, despite her outstanding credentials and reputation, wasn’t keen on appearing frequently in videos. At the same time, her field demanded content that was both educational and engaging while highlighting her unique expertise and results.
Our Approach:
We started by creating a full personal branding plan, crafted to reflect her scientific authority while staying approachable to her audience.
- Conducted multiple professional photoshoots to capture her expertise in an elegant yet authentic way.
- Built a content strategy that mixed scientific education with before-and-after storytelling, highlighting her success cases.
- Introduced InstaLift™ — her signature procedure — as a unique value proposition, positioning her as one of the pioneers in the region.
- Designed posts and campaigns that not only showed her skills but also communicated patient trust and testimonials.
Impact:
- Elevated her online presence into a professional, credible, and relatable personal brand.
- Built awareness for InstaLift™, reinforcing her position as a pioneer in aesthetic dermatology.
- Increased engagement and trust through patient stories and educational content.
- Helped her expand visibility in both Egypt and Kuwait markets without losing her premium image.
Through this journey, we didn’t just create content — we shaped a personal brand that mirrors Dr. Rania’s unique blend of science, innovation, and artistry in aesthetic medicine.