Electro Signs – Minnesota & Florida, USA
When Electro Signs approached us, we knew we were dealing with a true industry veteran. Established in 1986, with over 38 years of experience, they’ve grown from Electro Neon and Design Inc. into a full-service sign and lighting company that has worked with some of the biggest names worldwide. Their legacy was solid, but their website wasn’t keeping up.
The old site felt outdated, didn’t reflect their scale, and most importantly—it wasn’t telling the story of a company that had delivered thousands of successful projects across nearly four decades. For a business with two branches in the US (Minnesota & Florida), the challenge was clear:
The challenge was clear:
- Build a website that honored their 38-year legacy while looking modern and sleek for today’s market.
- Create a structure that could showcase their 500+ client projects in a way that’s easy to navigate.
- Design service pages that clearly communicated their full-service approach—from consultation and design to installation and maintenance.
- Include a simple and effective contact form for new client acquisition.
- Deliver the entire site within 45 days.
The Process
We started by immersing ourselves in the US signage market. We reviewed countless websites of local and national competitors, studying both design and user flow. Electro Signs needed a website that didn’t just look professional, but also captured the scale and credibility of a company that had been around for almost four decades.
With that in mind, we chose WordPress as the development platform—flexible enough to handle large-scale content, while still giving the client the ability to update and manage their growing portfolio.
Next, we mapped the structure:
Next came content planning. We mapped out the website structure with a clear focus on:
- Positioning Kinetics as a leading, modern company.
- Using targeted keywords to improve their visibility on Google and reach the right audience.
- Creating a clean and intuitive navigation flow that worked both for local clients in Jordan and international visitors.
We then set up the site on a subdomain to ensure their existing website stayed live until the new one was ready, allowing us to develop and test without interruption.
- A Homepage that introduced Electro Signs as an industry leader with 38+ years of experience.
- A Services Section clearly explaining their wide range of offerings.
- A Portfolio Section that organized over 500 client projects into categories, making it easy for visitors to explore their work.
- A Contact Page with a streamlined form, collecting only the essential information to make inquiries quick and effortless.
We also infused the content with targeted SEO keywords, ensuring the site wouldn’t just look good but also rank well on Google—crucial for visibility in the competitive US market.
The Challenges
This project had several unique hurdles:
- Legacy Representation – How do you condense 38 years of history and credibility into a modern, easy-to-navigate website?
- Portfolio Organization – With over 500 projects, we had to create a structure that was both comprehensive and user-friendly.
- Timeframe – The entire build, from design to launch, needed to be completed in about 45 days.
The Result
The new website gave Electro Signs the online presence they deserved:
- A modern design that still reflects their heritage and credibility.
- A portfolio showcase that highlights decades of successful projects while staying easy to browse.
- Service pages that position them as a full-service partner for signage and branding.
- A simple, functional contact form that streamlines lead generation.
Delivered in just 45 days, the site finally matched the scale, history, and reputation of Electro Signs in the US signage industry. For us at SMRTS-P Studio, it was a rewarding project—proof that even a company with nearly four decades of history can step into the digital future with the right design and strategy.
