Resources for Technical Supplies PTE LTD - Singapore
Supplies PTE LTD, a Singapore-based company founded in 2020 but backed by over a decade of industry experience, didn’t have a website at all.
They were already making a name for themselves in supplying premium materials and technical solutions—ranging from metals and AC/DC cables to chemical raw materials and specialty fertilizers. On top of that, they were providing project management and technical support services within the solar industry across MENA and Africa.
But without a website, their brand had no real digital presence. For a company aiming not just to serve the Singaporean market but also to position itself internationally, this was a big gap.
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The mission was clear:
- Build a professional, international-level website that reflects their credibility.
- Create a platform that positions them strongly in the Singaporean market while also appealing to global clients.
- Integrate product listings in an organized way that demonstrates the breadth of their offerings.
- Deliver the site within 45 days.
The Process
We kicked off by exploring the Singaporean market—a new territory for us. We analyzed competitors, studied local website design trends, and carried out a visual inspiration exercise to ensure our design aligned with both local expectations and international standards.
From there, we chose WordPress as the foundation for development, giving us the flexibility to build a scalable and easy-to-manage website.
Steps we followed:
- Domain & Hosting – We purchased the domain name and set up hosting directly on our servers to streamline the process.
- Content Structure – We mapped out the website’s structure, carefully planning content and infusing it with SEO keywords to boost visibility on Google.
- Subdomain Development – To avoid downtime, we built the site on a subdomain while keeping everything separate from the company’s operations until launch.
- Product Organization – One of the biggest tasks was structuring a large number of products and categorizing them clearly based on their applications. This way, customers could quickly navigate and find what they needed.
- Lead Form – We designed a dedicated contact page with a simple, intuitive form that captured only the essential information—striking the right balance between ease of use and functionality.
The Challenges
This project came with three major challenges:
- Breaking into a New Market – It was our first time designing for a Singaporean company, so we had to strike the right balance between local preferences and a broader international appeal.
- Product Catalog – Managing and categorizing a wide range of products in a way that’s clean, professional, and user-friendly.
- Positioning – Building a brand-new online identity for a company that wanted to look established and international from day one.
The Result
In just 45 days, we delivered a website that:
- Gave Resources for Technical Supplies a credible digital presence.
- Highlighted their range of products and services in a clear, organized manner.
- Positioned them not just as a local supplier in Singapore but as a trusted international partner.
- Integrated SEO-friendly content to support visibility on search engines.
- Provided an effective lead generation tool through a streamlined contact form.
For us at SMRTS-P Studio, this project was special: it marked our first step into the Singaporean market, proving our ability to adapt to different cultures, industries, and global expectations.
