WPK Püttmann – Germany / GCC Market
At WPK Püttmann, luxury children’s fashion is more than clothing — it’s heritage, elegance, and trust. Representing world-renowned brands like Aigner Kids, Bugatti Kids, Sophie La Girafe, Stummer, TopModel, and Escada Girls, the company has led Europe’s premium kidswear market for decades. When they set their sights on the GCC, the challenge was clear: build a presence that speaks the language of distributors and retailers, while preserving their European legacy. That’s where our journey together began.
Luxury Children’s Fashion (B2B)
Brands: Aigner Kids, Bugatti Kids, Sophie La Girafe, Stummer, TopModel, Escada Girls
When WPK Püttmann first approached us, they had a clear yet complex challenge:
How can we expand into the GCC market while staying true to the European luxury identity we’ve built for decades?
WPK Püttmann has long been a leader in premium children’s fashion across Europe, representing iconic names such as Aigner Kids, Bugatti Kids, Sophie La Girafe, Stummer, TopModel, and Escada Girls. But moving into the Gulf region required more than just beautiful fashion—it required a new way of communication.
They needed to speak the language of buyers, retailers, and distributors. Their voice had to reflect luxury, heritage, and trust, while also matching the fast-paced and highly visual nature of the GCC market.
The Challenge
How do you balance the elegance of European fashion with the cultural and commercial dynamics of the Gulf?
How do you build B2B trust through social media in a region where reputation and first impressions are everything?
Our Approach
We began with a deep dive into each of the six brands under WPK Püttmann’s umbrella. Each label had its own unique personality—from the timeless elegance of Aigner Kids, to the playful creativity of TopModel, to the refined sophistication of Escada Girls—yet all shared the same DNA of quality and tradition.
From there, we crafted a social media strategy tailored for the Gulf audience, combining visual storytelling with clear B2B messaging.
Our Approach
We began with a deep dive into each of the six brands under WPK Püttmann’s umbrella. Each label had its own unique personality—from the timeless elegance of Aigner Kids, to the playful creativity of TopModel, to the refined sophistication of Escada Girls—yet all shared the same DNA of quality and tradition.
From there, we crafted a social media strategy tailored for the Gulf audience, combining visual storytelling with clear B2B messaging.
- We created content that balanced individuality and unity across all six brands.
- We emphasized luxury, heritage, and the trustworthiness of WPK Püttmann as a long-standing partner.
- We provided event coverage of WPK Püttmann’s annual presence at Pitti Bimbo in Florence—the world’s leading children’s fashion event. Our coverage included dynamic visuals, behind-the-scenes stories, and live content tailored specifically for Gulf-based retailers and distributors.
The Impact
- Established a consistent and credible B2B brand presence in the GCC.
- Strengthened visual identity and storytelling across Aigner Kids, Bugatti Kids, Sophie La Girafe, Stummer, TopModel, and Escada Girls.
- Increased brand engagement with potential distributors and retail partners in the Gulf region.
- Elevated WPK Püttmann’s global image as a detail-driven, innovative, and trusted leader in luxury children’s fashion.
Through a tailored social media strategy, powerful content, and immersive event coverage, we helped WPK Püttmann translate its European legacy into a language that resonates in the Gulf. The result was not just stronger visibility, but meaningful connections with partners, buyers, and distributors — positioning their portfolio of luxury children’s fashion brands as a trusted force in the GCC market.