Kinetics for Industrial Equipment and Supplies – Jordan
When we first connected with Kinetics, it was clear we were dealing with a company that had already built a strong reputation in Jordan’s industrial sector. Established in 2013, ISO 9001 certified, and trusted by international brands, they had the expertise and credibility. But there was one problem: their website didn’t reflect who they truly were.
It looked outdated, it didn’t capture the scale of their operations, and it certainly didn’t showcase the value they bring to the market. For a company aiming to become the largest solution provider in the region, the website needed to match that ambition.
The challenge was clear:
- Design a website that looks sleek and professional, on par with the company’s size and reputation.
- Build in the right functions to make the site practical for users and useful for the business.
- Communicate Kinetics’ story in a way that highlights their experience, scale, and credibility in a very competitive market.
- Deliver it all within a tight timeframe.
The Process
Our first step was immersion.
We reviewed a wide range of industrial websites—both in Jordan and internationally—to understand what works for this sector. At the same time, we studied Kinetics’ competitors to identify opportunities to help them stand out.
From here, we chose WordPress as our development platform. It offered the right balance of flexibility, scalability, and functionality for a company of this size.
Next came content planning. We mapped out the website structure with a clear focus on:
- Positioning Kinetics as a leading, modern company.
- Using targeted keywords to improve their visibility on Google and reach the right audience.
- Creating a clean and intuitive navigation flow that worked both for local clients in Jordan and international visitors.
We then set up the site on a subdomain to ensure their existing website stayed live until the new one was ready, allowing us to develop and test without interruption.
The Challenges
Two challenges defined this project:
- Time & Complexity – We had around 45 days to not only design and build a full website, but also to deeply understand the industrial sector and Kinetics’ unique role in it.
- Lead Generation – We needed to create a dedicated form page that was simple and direct, yet captured all the information the company required to qualify leads effectively.
The Result
The final website reflected Kinetics’ true identity:
- A modern, professional design aligned with their reputation.
- Clear storytelling that positioned them as a trusted partner in the industrial sector.
- A simple yet powerful lead form to drive new business.
- SEO-friendly content and structure to improve visibility in Google search results.
Delivered in just 45 days, the project gave Kinetics a platform that finally matched their scale, credibility, and ambition to become a regional leader. For us at SMRTS-P Studio, it was another example of transforming a company’s digital presence to match their real-world impact.
