I’m Hany, Marketing Director at SMRTS-P Studio, the digital marketing agency serving our clients across Egypt, Saudi Arabia, and the UAE. Not long ago, I received a “Playbook for Summer 2025” from TikTok. To be honest… I wasn’t particularly excited to open it. I expected the usual repetitive talk about campaigns and hashtags, and I kept asking myself: “Is TikTok truly worth the investment?”
Sahel season is officially here! At SMRTS-P Studio, we understand the pulse of the Egyptian market, and we’re here to tell you that now….
To proclaim marketing a simple matter is no different than declaring that rain isn’t wet-a complete falsehood. In a similar vein, AI has grown from a distant fantasy into a complex field holding vast potential. As they evolve, both continue to grow more interconnected.