Latoya Club – Egypt
Latoya Club has long been a name synonymous with elegance and individuality in Egypt’s women’s fashion scene. But as the market evolved, so did the brand’s ambition: to expand beyond its offline presence and connect with a new generation of digital-first shoppers. The challenge was to reinvent its online voice — modern, bold, and trend-driven — while staying true to its timeless identity. This is where our partnership began.
Women’s Fashion (B2C)
Industry: Women’s Fashion (B2C)
Scope of Work: Marketing Consultancy, Social Media Management, Campaign Strategy, Website Optimization
Target Market: Egypt
The Challenge
Despite Latoya’s strong offline presence and recognition in Egypt’s fashion market, the brand faced challenges in translating that success online. Their social media lacked the spark to engage younger audiences, particularly Gen Z, while the website struggled to convert visitors into buyers. The mission was clear: elevate Latoya’s digital strategy to boost visibility, engagement, and sales — without losing the essence of the brand.
Our Approach
- We began as marketing consultants, immersing ourselves in the brand to fully understand Latoya’s unique identity and audience needs.
- Took over social media management across Facebook, Instagram, and TikTok, crafting content that spoke the language of Gen Z while preserving Latoya’s elegance.
- Designed bold, campaign-driven strategies that highlighted new collections and boosted website-driven sales.
- Conducted a full UX audit of the website and delivered actionable recommendations, especially for mobile, to enhance the user journey and drive conversions.
Impact
- Transformed Latoya’s social media presence into a trend-driven, engaging space without compromising brand values.
- Significantly boosted engagement and community interaction across all platforms.
- Increased website traffic and conversions through performance-focused campaigns.
- Strengthened Latoya’s connection with younger audiences while maintaining loyalty from its established customer base.
By reshaping Latoya’s digital strategy, we turned its platforms into more than just sales channels — they became spaces of connection, inspiration, and style. Today, Latoya speaks confidently to Gen Z while still honoring its loyal base, proving that tradition and innovation can coexist seamlessly. The result? A stronger digital presence, a thriving online community, and measurable growth in conversions.