TikTok Summer 2025
June 11, 2025
I’m Hany, Marketing Director at SMRTS-P Studio, the digital marketing agency serving our clients across Egypt, Saudi Arabia, and the UAE. Not long ago, I received a “Playbook for Summer 2025” from TikTok. To be honest… I wasn’t particularly excited to open it. I expected the usual repetitive talk about campaigns and hashtags, and I kept asking myself: “Is TikTok truly worth the investment?”